What is the overall goal of the design project?Are you trying to sell more products or get awareness of your product/ service? | How does your company differ from your competitors?
What are your target market’s demographics & psychographics?
(ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach)
tip: If you have multiple audiences, rank them in terms of importance.
What copy (text) needs to be included in the design? | What pictures/ photographs/ diagrams etc. need to be used?
What size is the design going to be? | Where is it going to be printed / used? The web, business cards, stationery, on your car? | File formats?
Please provide some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for the designer.
Provide a schedule of the project and set a realistic deadline for the completion of the work. Take into account the various stages of the design project such as consultation, concept development, production, modifications and delivery.